Merchandise of the clear magnificence model will now be accessible at Ulta Magnificence.com starting February 26, 2023 and in 500 Ulta Magnificence shops throughout america on March 5, 2023. The partnership with the nation’s largest magnificence retailer is anticipated to speed up Beautycounter’s development and might be supported by its largest model marketing campaign to this point.
“Our partnership with Ulta Magnificence is an thrilling step towards reaching Beautycounter’s mission of getting safer merchandise into the fingers of everybody,” stated Marc Rey, Chief Govt Officer at Beautycounter. “We’re wanting ahead to introducing new shoppers to our award-winning merchandise. We consider that this partnership – and the ensuing development of our neighborhood – will permit us to have an excellent higher influence on the way forward for magnificence as we lead the business past clear the place all magnificence is uncompromising.“
Omnichannel retail technique
A choice of Beautycounter’s best-selling skincare and cosmetics might be accessible at Ulta Magnificence, together with All Vibrant C Serum, Dew Pores and skin Tinted Moisturizer, and Mirror Impact In a single day Resurfacing Peel.
The Santa Monica, CA-based model will stay inside Ulta Magnificence’s Acutely aware Magnificence program, a curated assortment of merchandise that includes clear components which are cruelty free and sustainably packaged which has change into a cornerstone of the retailer’s merchandising technique since its introduction in 2020.
“At Ulta Magnificence, we consider within the energy of transparency and are pleased with the limitless prospects our clear and aware magnificence choices unlock for our visitors,” stated Monica Arnaudo, Chief Merchandising Officer, Ulta Magnificence. “As pioneers on this house, we’re delighted to welcome Beautycounter to our rising aware magnificence assortment and supply higher entry to their award-winning merchandise, and collectively assist to drive significant change in our business and world.“
Along with Ulta Magnificence, Beautycounter will proceed promoting via its personal DTC e-commerce website, its community of 45,000 direct sellers in america and Canada, and its two standalone shops in New York Metropolis and Denver, Colorado.
New model marketing campaign
Persevering with this momentum, Beautycounter will launch its largest model marketing campaign to this point. Dubbed ‘Elevate Up Magnificence’, the digitally-led marketing campaign will commemorate the model’s 10-year anniversary and stay up for the subsequent chapter. There can even be a 10-year anniversary celebration in Los Angeles on March 2, for media and the Beautycounter neighborhood.