“We at the moment are one of many high 3 European make-up producers, and we’re posting double-digit progress, because of our investments (a brand new laboratory, a brand new R&D sources) and expanded capacities in our three European manufacturing and filling websites,” explains Jean-François Harpes, CEO of IL Cosmetics Group.
For the reason that mid-2000s, the Luxembourgish group has been capable of diversify its actions to change into a world-class shade cosmetics producer, with an in depth multi-product portfolio within the nail, eye and lip classes.
“Pushed by reliability and transparency, we assure performances via a deep client centricity method,” provides the supervisor.
Heading for North America
At the moment, IL Cosmetics Group offers magnificence manufacturers with turnkey merchandise primarily based on the newest applied sciences, the newest traits and top quality requirements, with robust assist in any respect phases of the undertaking.
And the corporate can boast of nice successes! “We’re the producer of one of many best-selling mascaras on this planet and one of many greatest and best-selling lipgloss ranges in Europe,” highlights Aurélie Ignaccolo, Head of Advertising and marketing Director at IL Cosmetics. “These worldwide high sellers have change into actual benchmarks for a lot of manufacturers, together with in the USA.”
To speed up its globalization technique, the group thus intends to depend on the famend worldwide references which have opted for made-in-Luxembourg make-up. And logically, the USA are the primary cease of the journey. IL Cosmetics Group will first open a gross sales workplace within the nation and, within the medium to long run, the acknowledged goal is to have a manufacturing website in North America.
All-round improvements
Within the lips class, IL Cosmetics Group seeks to fulfill the demand for immediate plumping merchandise, which is rising strongly. The group efficiently transposed immediate plumping from ordinary lip gloss textures to a semi-matte liquid lipstick format. “At MakeUp in Los Angeles, we’ve launched Demi Matt Plumper, an immediate lip volumizer liquid lipstick that delivers opaque and intense one-swipe shade with a non-dry satin end. This product has already caught the curiosity of a number of manufacturers,” says Laura Pereira, Senior Lips Product Supervisor.
Within the eyes class, the patron demand, pushed by social media, is oriented in direction of mascaras that present make-up ends in only a few strokes. “Merchandise must ship immediate gratification via seen transformations which might be ‘TikTok worthy’. Therefore the necessity for merchandise with quick quantity like our Quantity Maximizer that made a buzz in LA,” emphasizes Juanita Parra, Advertising and marketing Supervisor Make Up. These improvements will after all even be seen on the subsequent Cosmoprof present in Bologna, Italy, alongside a group of mascaras that are available recycled packaging, have a bio-based brushes and are paired with performing formulation which have a excessive share of naturality.
After all, IL Cosmetics stays a key participant within the nail class, a market now pushed by new hybrid applied sciences impressed by semi-permanent gels and accessible in retail because of new “HEMA-free and DI-HEMA-free” formulations which can be previewed on the Cosmoprof occasion (stand G13-F14 Corridor 15).