You would possibly’ve already heard about Pound Cake Cosmetics, seeing as how the Black-owned model has received a Better of Magnificence Award two years in a row (2021 and 2022) for finest liquid lipstick, however that is not going to cease me from telling you what makes this tone-inclusive vary of purple lipsticks so goddamn beautiful. To today, the model solely has one product: Cake Batter Liquid Lipstick, which stretches throughout six shades which can be made with particular pores and skin and undertones in thoughts. Actually, Pound Cake Cosmetics additionally gives a shade match quiz as a result of the crew is decided to carry you your good shade of show-stopping purple.
For the document, I received Strawberry however I am one hundred pc telling the reality once I say that I really like each single shade I’ve tried to date. These are the truest one-swipe wonders I’ve probably ever come throughout in my ample years as a lipstick devotee, tester, and oftentimes hoarder, which is why I all the time should wipe off an honest quantity of extra product earlier than continuing to color my lips. Nonetheless, the rationale why I like Cake Batter a lot just isn’t simply that it is pigmented to the max.
This is a fast story: I can not start to inform you what number of instances I’ve fallen in love with a liquid lipstick solely to rapidly fall out of my daze after a number of hours of uncomfortable dryness and, in some instances, a case of the crumbles (not cute). Such just isn’t the case with Pound Cake (fortunately) and I believe it has so much to do with the system’s inclusion of moisture-retaining emollients, together with avocado oil and vitamin E.
As for a few of the different, very scientific-sounding components, I tapped Alex Padgett, a beauty chemist primarily based in Raleigh, North Carolina, to assist me make sense of them. “Whenever you apply a straight-up oil or emollient mix to your lips, it does not need to keep on very lengthy, so [Pound Cake] can also be utilizing components and film-formers like trimethylsiloxysilicate, polyhydroxystearic acid, vp/eicosene copolymer, hydrogenated polydicylclopentadiene, and triethoxycaprylylsilane for improved water resistance and to present the product some long-wear endurance,” she explains.