One other 12 months has come and gone, which implies it’s time for one among my favourite duties—updating you all on this 12 months’s highlights (plus giving a sneak peek of what’s to come back). With the ability to share private updates like these is one among my favourite components of being a small, founder-led enterprise. With out additional ado, listed below are among the most noteworthy issues that occurred at our firm in 2022.
We Re-Launched Triple Berry Smoothing Peel (and It Introduced a Pal!)
The most important information of the 12 months was the long-awaited relaunch of our beloved Triple Berry Smoothing Peel. As a lot of you already know, the peel was discontinued resulting from provide chain points associated to the pandemic. I made a decision this was the proper alternative to reevaluate Triple Berry and modernize the formulation. This product has been in my line for over ten years and has been one among our best-sellers for nearly that lengthy, so it was extremely necessary to me to get the reformulation good. Greater than something, I used to be so grateful for our great prospects who waited patiently for me to excellent the system (and amassed a waitlist of just about 5,000 individuals!). Due to you, this actually was a labor of affection for me. It took a variety of time to get it good, however I couldn’t be happier with the way it turned out.
Study extra in regards to the thrilling new ingredient updates for Triple Berry Smoothing Peel.
Along with the peel, we launched an thrilling new companion product—the Triple Berry Smoothing Scrub. It’s a mild facial scrub with completely rounded jojoba beads in a creamy, velvety base. I’ve at all times been a giant believer within the energy of facial scrub due to its skill to immediately reveal brighter, smoother pores and skin (and assist fade pigmentation over time). This scrub harnesses all of the antioxidant energy of the triple berry peel and has been giving individuals nice outcomes when used with the peel or by itself. I’ve been getting actually good suggestions on this scrub up to now, which makes me so proud!
Should you haven’t tried them but, you possibly can get each the peel and scrub right here. They’re nice for ringing within the new 12 months and will help you obtain your skincare resolutions, no matter they could be.
We Employed a Full-Time, In-Home Esthetician
I couldn’t do what I do with out my staff to again me, and it by no means stops bringing me pleasure to see our staff rising. I used to be thrilled when one among our part-time staff got here on board full-time. After beginning in a contract place, Lexi is now formally our in-house esthetician. She’s obtainable through e-mail that will help you with any skincare or product questions you could have. She’s additionally spearheading our digital consults! Talking of which…
We Re-launched Digital Consultations
This 12 months, we formally re-launched our MySkinRx digital consultations! I really like this program as a result of it represents all the things that my model stands for—you’re distinctive, and so is your pores and skin. Skincare will get complicated, and typically it’s arduous to inform what you want irrespective of what number of weblog posts or product descriptions you learn. We perceive that, so we provide this service to provide you one-on-one steerage. You’ll stroll away with a greater understanding of your pores and skin, life-style suggestions, and, after all, a bespoke skincare routine.
You possibly can e book your MySkinRx by means of our web site at any time.
We Launched Product Evaluations On the Web site
For the primary time ever, we launched product critiques on our web site. This firm isn’t only a enterprise to me, it’s additionally my ardour. I’ve been placing all of myself into it for over 25 years, so I’d be mendacity if I stated it wasn’t nerve-wracking to open it as much as everybody’s opinions. That stated, there’s nothing extra necessary to me than listening to our prospects, getting their suggestions, and incorporating that suggestions into how I run my firm. Evaluations are probably the greatest methods for individuals to provide us direct suggestions, so I made a decision that opening this channel of communication was the perfect transfer.
The critiques have been rolling in, and it’s already been such a useful device for us. I’m proud to say that based mostly on the five-star score system, we now have a 4.8 common with 90% of our critiques being 5 stars!
We Launched Subscriptions and SMS
Along with critiques, we launched subscriptions on our website. This was one other characteristic we needed so as to add to enhance buyer expertise by making the ordering course of extra handy and streamlined. Now, we’ll routinely ship you the merchandise you constantly re-order (with a bit low cost thrown in, who doesn’t love that?).
We additionally launched textual content messaging as a solution to convey your extra useful content material and a few of my finest skincare suggestions. You’ll additionally get details about offers and new merchandise. Join SMS to be the primary to get distinctive content material and bulletins.
We Had Our First-Ever Spring Sale
Most of you already know that we maintain our annual sale every year on the finish of August. That is the anniversary of once I began my firm (in addition to my birthday!). We needed to attempt including a second sale so prospects wouldn’t have to attend a full 12 months for an additional one to come back round. It was a giant hit, so hold an eye fixed out for an additional one in 2023!
I Had a Busy 12 months for New Product Improvement
This 12 months has been BUSY for me in terms of product improvement. I’ve so many new issues within the works, and I can’t wait to have the ability to share extra particulars with you. That is hands-down my favourite a part of my job as a result of it actually permits me to be artistic and produce to life the tens of millions of concepts I’ve.
We’ll be launching an thrilling new product this spring. It’s in contrast to something we now have in our present product line, so ensure you’re signed up for our emails to get updates as we get nearer to the launch date. So far as the opposite merchandise I’m engaged on, I’ll offer you a touch—they faucet into barrier restore and can provide revolutionary options for all totally different pores and skin varieties.
I Stayed Linked With the Magnificence Trade
One of many issues I really like most about being within the magnificence business is the individuals I get to fulfill. This business has among the brightest, kindest, and most artistic individuals, and I by no means get uninterested in studying from them.
An occasion that was notably particular to me was the Marie Claire Energy Journey. This occasion is a women-only networking convention that occurs every year. It’s designed to foster significant relationships and at all times contains inspirational panels and audio system. The visitor record is stuffed with some fairly spectacular girls, so I used to be very honored to be invited this 12 months.
I additionally attended the Pores and skin of Shade Convention in Atlanta the place I used to be requested to provide a presentation about my enterprise information and share what it’s like to begin a skincare firm. This occasion was unbelievable as a result of it allowed me to help and join with my fellow estheticians.
Lastly, I gave a skincare masterclass at SoHo Home in my hometown of Austin. For this class, I centered on how one can give your pores and skin an at-home facial. Everybody who attended the category acquired a Berry Bestie Field, which included each of our triple berry merchandise! It was such time, and my purpose is certainly to do extra occasions like this in 2023 so I can join with extra of you in particular person.
So there you will have it, 2022 in a nutshell! As at all times, I’m so grateful for all the things and I can’t wait to see what subsequent 12 months has in retailer. Wishing you all a cheerful and wholesome 2023.
With love,
Renée
Celeb Esthetician & Skincare Skilled
As an esthetician skilled in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare professional has created a real-world answer — merchandise which can be formulated for 9 several types of pores and skin so your face will get precisely what it must feel and appear its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”