In 2022, greater than 4 million customers engaged with Revieve’s Synthetic Intelligence (AI) Skincare Advisor device by way of a plethora of magnificence manufacturers and retailers throughout 40 international locations and each continent, together with Unilever, Shiseido and Walgreens Boots Alliance, amongst others. In Revieve’s newest report ‘Augmenting the Magnificence Shopper Journey in 2023’, findings on key client skincare considerations, primarily based on these AI device interactions, had been shared.
‘Involved about ageing’
Findings confirmed that wrinkles and positive traces had been the highest concern for females adopted by eyebags. The identical two considerations had been prime for males however in reverse order.
“Total, each person teams are involved about ageing as a result of one’s pores and skin look displays an individual’s well being and wellbeing – and wrinkles are probably the most notable signal of this,” mentioned Helen Robertshaw, dermatology advisor at Revieve.
“As well as, youthful seems to be are related to attractiveness, so it’s not stunning that individuals give attention to treating wrinkles,” Robertshaw mentioned.
The third, fourth and fifth skincare considerations amongst ladies had been seen pores, pimples and darkish spots; the identical had been shared amongst males however within the following order: pimples, darkish spots and visual pores.
Males’s grooming an ‘untapped alternative’
Revieve mentioned knowledge indicated that while females engaged extra with AI pores and skin evaluation instruments (77%) versus male customers (69%), each teams drove “virtually an equal variety of buy actions” following a digital interplay. A complete of 26% of girls made not less than one buy post-interaction and 21% of males made not less than one buy.
“This sheds gentle on the untapped alternative in males’s grooming to lower the barrier of entry to skincare by making their buyer expertise extra personalised,” the tech agency mentioned.
“…Companies which might be capable of exploit the facility of AI/AR-powered platforms to raised perceive buyer behaviours and personalise their buyer expertise will outperform their competitors,” Revieve mentioned.
Knowledge collated on male customers indicated that 35% had been Gen Z and 72% aged underneath 35 years. Male customers additionally predominantly recognized as having oily pores and skin (36%), adopted by mixture pores and skin (23%), regular pores and skin (18%), dry pores and skin (13%) and delicate pores and skin (10%).
By comparability, most feminine customers recognized as having mixture pores and skin (38%), adopted by oily pores and skin (21%), dry pores and skin (17%), delicate pores and skin (13%) and regular pores and skin (11%).
Deeper digital engagements
Importantly, the report additionally confirmed extra purchase-related selections linked to customers taking selfies as a part of the evaluation course of – 60% greater than non-selfie takers. Furthermore, the add-to-cart fee was 86% greater if selfies had been taken.
Sampo Parkkinen, CEO of Revieve, mentioned: “We’re seeing a large shift in commerce forcing the wonder trade to transition in direction of relationship commerce. This implies attending to know your clients individually and repeatedly offering a personalised model expertise.”
Final yr, following a partnership with Unilever’s status model Dwelling Proof to develop an AI hair care advisor device, Parkkinen mentioned shoppers had been additionally prepared for this deep dive in hair care as properly. “It’s one factor simply to use some know-how on an internet site or in a salon or in a retailer, however it’s a complete different perspective from the tech facet of issues while you’re truly capable of perceive and handle the basis client pains, issues, wishes and wishes,” he mentioned.