Many people take our magnificence routines with no consideration. Along with with the ability to get pleasure from a haircut on a whim, we have now little question, except we forgot to choose it up or place an order, that shampoo, conditioner, and different personal-care merchandise will likely be ready for us in our loos. However to thousands and thousands of unhoused individuals, even essentially the most fundamental haircut is a luxurious, and entry to hygiene merchandise aren’t assured.
With this in thoughts, hair-care model Hair Proud has partnered with a number of unbiased salons throughout the nation and StandUp for Children to launch A Minimize Above. According to StandUp for Children’ mission of serving to unhoused youth, this new initiative gives free haircuts to younger individuals experiencing housing insecurity.
“Younger individuals work very arduous to slot in and never look homeless. The longer they’re on the road, the more durable it turns into. Think about while you lastly wish to make a change, not having wherever to scrub up,” StandUp for Children board member Kelly Fields mentioned in an announcement. “A recent, clear haircut is a wonderful begin. This is the reason we’re proud to associate with Hair Proud to lift consciousness via this marketing campaign.”
Hair Proud merchandise, which can be found at Walmart, will likely be stocked at every of the salons collaborating within the A Minimize Above program. These salons are situated in Arizona, California, Washington, D.C., Georgia, Illinois, New York, and Virginia — particular collaborating salons could be discovered on the Hair Proud web site.
“Upon launching Hair Proud, we had been moved to react to the shortage of entry to basic self-care providers for these experiencing housing insecurity,” says Nora Zukauskaite, world advertising director at I Am Proud, Hair Proud’s mum or dad firm. “Our mission to empower our group is inclusive to all, and [we] hope A Minimize Above is a step in direction of instilling self-confidence in youths experiencing homelessness. We’re proud to be partnering with the superb ongoing work that StandUp for Children is doing for younger individuals.”
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